HALCYON BOTANICS

CREATIVE DIRECTION | WEB DESIGN + DEVELOPMENT | MARKETING MATERIAL DESIGN | DIGITAL AD DESIGN | PHOTOGRAPHY

Halcyon is a San Diego based clean beauty and skincare company. I originally came on board simply to design and develop their website. Upon diving in, we realized that the current brand identity wasn’t going to resonate with their target market and long term goals to embody luxury. I started from ground zero and worked with the Founders to create a brand mission and vision. This led me to create the brand identity, design guidelines, product packaging, business cards, marketing materials, e-commerce website and custom lifestyle photography. I recruited additional team members that I managed to help with graphic design, web development and digital marketing. This project went from a website to a full-time digital design position and ultimately resulted in a Co-Founder title.